Privacy Policy


New South Residential, LLC (collectively "we," "our," or "us") values your privacy and wants you to understand how we collect, use, and disclose your information. This Privacy Policy outlines the types of information we gather from your use of our website at www.newsouthatl.com and any other platforms or applications we operate (collectively, the "Services"), how we use it, with whom we might share it, how we keep it secure, and the choices you have regarding your information.

What Information Do We Collect?

You may visit our website anonymously. If Location Services are enabled on your device, we may use your location to help you search for nearby listings. If you do not wish for this assistance, you can disable Location Services on your device.

When registering on our site or filling out a form, you may be asked to provide your name, email address, or phone number. This information is used to respond to your inquiries, and you may opt out of future contact by notifying us.

How Do We Use Your Information?

Any information we collect from you may be used in the following ways:

  • To personalize your experience (helping us better respond to your needs).

  • To improve our website (enhancing offerings based on your feedback).

  • To improve customer service (helping us respond more effectively to inquiries and support needs).

  • To process transactions. Your information will not be sold, exchanged, transferred, or given to any other company without your consent, except to fulfill a service you requested.

  • To send periodic emails (such as notifications about new listings or marketing messages), from which you may opt out at any time.

How Do We Protect Your Information?

We implement security measures to maintain the safety of your personal information when you enter, submit, or access it.

Do We Use Cookies?

Yes. Cookies are small files transferred to your device through your browser (if allowed) to capture and remember information. We use cookies to:

  • Save your preferences for future visits.

  • Provide a customized website experience.

  • Enable location-based searches, if permitted by your device.

You may disable cookies via your browser’s settings.

Do We Disclose Your Information to Outside Parties?

We do not sell, trade, or transfer personally identifiable information to outside parties, except for trusted third parties who assist in operating our business or servicing you, provided they keep this information confidential. We may also disclose information when required to comply with the law, enforce site policies, or protect rights, property, or safety.

Retention of Data

We retain your data as long as necessary for the purposes for which it was obtained and in compliance with applicable laws. Factors determining retention include:

  1. The duration of our relationship with you.

  2. Legal obligations requiring data retention.

  3. Business or legal reasons such as litigation or regulatory investigations.

Your Rights Under GDPR (If Applicable)

If you are covered by the General Data Protection Regulation ("GDPR"), you have rights including:

  • Access to and correction of your data.

  • Requesting deletion of your data (subject to legal exceptions).

  • Objecting to and restricting data processing.

  • Withdrawing consent (where applicable).

For GDPR inquiries, contact us at [Contact Information].

Transferring Data Outside the EEA (If GDPR Applies)

If applicable, your data may be stored in the United States. We will take necessary steps to ensure it remains protected.

Your Consumer Rights Under U.S. State Privacy Laws

Certain U.S. states grant consumers rights regarding their personal information, including:

  • Requesting information about data collection and sharing practices.

  • Requesting deletion of personal data.

  • Opting out of personal data sales, if applicable.

To exercise these rights, contact us at info@NewSouthATL.com.

Categories of Personal Information Collected

We collect:

  • Identifiers such as name, email, and phone number.

  • Search and listing preferences submitted through our site.

  • Website activity and navigation details.

  • Consumer profiles derived from the above.

Categories of Personal Information Shared

We may share:

  • Identifiers such as name, email, and phone number.

  • Search preferences and listing information.

  • Website activity limited to what is available in browser configurations.

  • Consumer profiles reflecting preferences and behaviors.

Third-Party Links

Occasionally, we may include third-party products or services on our website. These third-party sites have independent privacy policies, and we are not responsible for their content or activities.

Questions or Revoking Consent

To update your information, revoke consent, or ask privacy-related questions, contact us at info@NewSouthATL.com.

Changes to Our Privacy Policy

We may update this Privacy Policy periodically. Changes take effect immediately upon posting unless stated otherwise. We encourage you to review this policy regularly to stay informed.

Your continued use of the website constitutes acceptance of any updates to this policy.